YouTube: An Insider’s Guide

(with Michael W. Dean, foreword by John Green)
O’Reilly Media, November 2008

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Want to make a splash on YouTube? Even go viral? You’ve come to the right place. This book is written by two veteran ‘Tubers who live their art and know what they’re talking about.

Co-authored by Alan Lastufka and Michael W. Dean, YouTube: An Insider’s Guide was published by O’Reilly Media in November 2008.

Excerpt from the Foreword

Let me begin by making an observation that the authors are too humble to make for themselves: This book will change your life… In this book, you’ll learn the technical details of how to create and edit a video, how to maximize its quality for the Web, and how to upload it to YouTube. These are vital skills for anyone seeking to make web-based video content. But you’ll also learn how to find an audience on YouTube — how to get your content to the millions of people who watch and enjoy online videos. YouTube is so huge and there are so many videos that it can at times feel impossible to get anyone to watch yours. Building a base of subscribers and fans is tremendously challenging, but no one in the world knows more about how it works than YouTube star Alan Lastufka. Along with coauthor Michael W. Dean (a well-known independent filmmaker and author), Alan will show you a variety of effective strategies for becoming more popular.

My brother and I made vlogs back and forth to each other every day for seven months before any of our videos received 1,000 views. Then our audience started to grow, and with Alan’s help, it has continued to grow ever since… The people of the YouTube community have changed my life for the better, and in some small way, I’ve changed theirs, too. Not every channel will have a million viewers of course, but every channel can participate in the growth of exciting and passionate online communities.

– John Green (half of the vlogbrothers, author of The Fault in Our Stars)

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