Recently I was hired by the educational show How To Adult as a scriptwriter. I’m helping write their Money 101 series, a collection of videos on personal finance topics. I’ll be covering things like credit scores, debit vs credit cards, investment accounts, and more. But this is the first video I wrote in that series, all about opening a bank account (savings/checking). Over 10 million US households have no bank account of any kind, so this is a good place to start.
Hank and I started DFTBA in my bedroom in November 2008. We both made music, as did many of our YouTube friends, and we saw the need for a record label that catered to these online musicians.
The idea was simple enough: manufacture CDs for people like Dave Days and bands like Driftless Pony Club, get them into the iTunes store, and pay them a fair royalty on those sales. DFTBA Records was attractive to YouTube musicians not only because many of them were our friends and trusted the brand we were building, but also because we were able to offer our artists better deals, more promotion, and bigger royalty shares than they could get from other places.
Why could DFTBA Records do what its competitors could not? Because we started small. Let’s be honest, there’s not a lot of overhead when you’re running a business out of your bedroom.
Fast forward almost six years. We now have over 100 artists (including musicians, authors, designers, comedians, card game makers, vloggers, educators, and charities), operate out of a 5,000 sq ft warehouse, and have a staff of over 10 employees working with us. We’ve shipped hundreds of thousands of individual orders all around the world. DFTBA is no longer the little company that could; we are now the company that did.
So, why sell?
Okay, so, not to sound cheesy, but, I feel like my work here is done. I’m an ideas guy, a creative guy. I’m not a businessman.
Before DFTBA I didn’t know what P&L sheets were, or what a COO did. I’d never received a K-1 before, and had never used the initialism EOB in my life (it means “end of business”, as in, “can you get this to me by EOB?”). When you’re a new small company, that’s okay! You’ll figure that business stuff out later; right now it’s just important to do cool stuff.
However, that’s not the kind of leader DFTBA needs today. DFTBA needs business people to run the business, and I’ve always been an ideas guy.
Over the last few years I’ve seen so many people leave prominent positions at exciting companies like YouTube to start their own businesses, or to go work for other new start-ups. With every announcement I asked myself “wha… why? Why would you leave freakin’ Company X, they’re so cool!?”
I get it now. For some people, that initial launch and problem-solving and growth are the exciting parts, not the sustaining that inevitably follows.
So I’m encouraging DFTBA to find the right leader for their growing business needs, and I hope that new leader takes DFTBA into another six year run of doubling growth year over year.
I hope that in another six years the DFTBA warehouse is 15,000 sq ft and staffed with a crew of 20 employees. I wish nothing but the best for my friends Hank and John, and all of the artists who work with DFTBA, some of who have become great personal friends of mine.
The services DFTBA offers are still very important in so many people’s lives:
- The fans who need the support system of an online community because they don’t have one in their local community
- The designer who is putting herself through college by making incredible shirts or posters
- The musician who would not have landed on the iTunes charts without DFTBA’s support and promotion
Please continue to support all of these amazing people, as I’ve seen you do time and time again over the last five and a half years.
That was one of the first questions John asked me when we started this discussion a few months ago. Selling my stake in DFTBA Records means I could take an early retirement, but that’s never been my modus operandi. I need to create.
So I’ll continue to focus on my original music and the remixes I produce for other artists. I’ll continue to design cool stuff, and continue my webmaster work for various authors including John Green and E. Lockhart. I’m not going to stop collaborating with Hank, John, or anyone else on the DFTBA team just because I am no longer directly involved in DFTBA Records. I’ve also got some new projects that I’m excited to have time to develop. The first big one will be The Caulden Road’s first full-length album.
And of course I’m proud to continue to be an artist on DFTBA’s roster. DFTBA sells my shirts and music and some of my various other merch.
I may no longer be a co-owner or the President of DFTBA, but I will always be the co-founder. DFTBA is still the awesome thing it is today because I had an idea, and Hank had the guts to take a chance on my idea with his time and money. DFTBA has changed my life, just as it has for thousands of people who shared their work, shared their ideas, or met their friends and significant others through this community.
A few years into the project, when we brought John on as a partner, he changed my life as well. He changed how I think about the way I spend my time and how I invest my time in others, and helped me to appreciate the time others invest in me.
Thank you all for the time you’ve invested in me, and for sharing DFTBA Records with me as we grew our business. I couldn’t have asked for a better five-and-a-half year run. <3
Meghan Tonjes recently made a music video for my remix of her song “The Fault Is In Our Stars”. I remixed this song a few years ago for Meghan but only recently was a video produced. I love Meghan’s voice and songwriting here. And I’m particularly proud of this remix.
If you enjoy what you hear, you can purchase this remix here.
Just a quick fun gif I made which utilizes all of Nine Inch Nail’s current 28 album covers to animate their official logo. I think the abstract nature of their album art lends itself particularly well to this kind of fan art.
A paper town.
I know they “exist”. But I’ve never seen one. And I wouldn’t know one even if I did see it. Paper towns are fake locations placed on maps by cartographers as a form of copyright protection. If the fake town appears on any other maps, the original map maker will know their work was copied.
Of course most of us know this because of John Green’s book Paper Towns, which was just optioned by Fox last week to be made into a film starring Nat Wolff. But I still think it’s a really cool concept and wanted to spend some time with it in this week’s Art Assignment.
All of the text comes from scanned pages of my original ARC copy of Paper Towns. The map is my girlfriend’s Oregon map (her home state). And the sky is a simple watercolor wash.
This isn’t the first time I’ve designed a “paper town”. Back in 2007 before John’s book was released, in fact, before the cover was even revealed, I designed this:
I modeled the paper town in Cinema4D and then added the text in Fireworks. John liked it and passed it on to Penguin, but obviously nothing came out of that.
No bother, I like today’s design much better!
If you haven’t yet, watch this week’s Art Assignment, and subscribe, PBS and host Sarah Green are doing a phenomenal job with the new show.