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On Giving

by Alan on May 30, 2010

My friends have awesome ideas all the time. But less than 10% of those ideas ever see the light of day. Mostly because there is never enough time or money to put in the work required for these ideas to become realities. Everyone’s too busy working their “day jobs”.

It’s hard to convince people that creative work is …work. People don’t usually expect you to mow their lawn for free, or fix their car, or replace their windows. But some people do expect songs for free. And movies. And poems. And plays.

But all of these things cost money to produce. And time. And time is money.

Today, Lena Gabrielle and I were chatting and she sent me a rough demo of a new musical she’s working on. That’s right, Lena wrote an entire freakin’ musical! Her score is 760 pages long, and she (along with a cast of 50 people and a 15-piece orchestra) will be performing that musical in just 46 days.

Lena will not be charging for tickets, nor will she be charging for the music, she is giving it all away for free. Non-profit. However, she has a budget that requires $3,000 for her to put on this performance. To date, they’ve been able to raise $1,500 (and that was after a live concert fundraising event).

After hearing this, I donated $1,000.

The musical is called “The Final Battle” (epic much?) and it covers the last 200 pages of Deathly Hallows. That’s right, it’s a Harry Potter musical. I don’t even care about Harry Potter. Haven’t ever read the books.

But what I do care about is independent media, and music, and YouTubers – and in specific – independent music projects created by YouTubers.

I don’t make six-figures a year (yet) and yeah, I had other plans for that money, but you know what, those plans can wait, this couldn’t (46 freakin days! (I just keep typing the number of days left to freak out Lena as she reads this)).

I’m posting this in hopes that you guys, collectively, can make up the last $500 they’re short. They have tiers where you can put shout-outs or links to your youtube pages in the program (depending on how much you donate), and they have a raffle for all donators for one on-stage cameo, if you’re going to be attending Infinitus 2010. I know how many views my new blog posts get on average, so even if each of you only donated $2, they would soar way above their goal, allowing them to stop focusing on the budget, and instead focus on producing a kick ass stage show.

If you want, you can donate by clicking here. And if you want more information on how they built their budget (and to hear a song from the show), you can click here.

PS. I didn’t blog yesterday, missed a day already, gah! But I will post two entries today to make up for it. =)

{ 15 comments }

haters

by Alan on May 29, 2010

Sometimes people ask me how to deal with “haters” and other critics. It’s inevitable, when you post your projects in an open forum, like the internet, you are going to get some negative feedback along with the positive.

I try to consider the source before really taking any review to heart. Some people will praise something just as absent-mindedly as another will hate on it. For me, the empty praise doesn’t mean anything more than the empty hate.

The feedback I really trust, though, comes from people whose opinions I trust. People who know me well enough to put my project in context (how it was created, the time, budget and resources) will always have better insight than those who don’t. That was one of the driving forces behind us releasing a “Making of…” video for Erase This, to put the project in some kind of context.

Today nerimon sent me his review of Erase This. A good portion of the beginning was very positive, then it got critical for a while, then he ended on a positive note. The perfect review sandwich. I may post the review tomorrow, or I may not.

The important thing is, not only did I get reassured that the pride I feel for Erase This is not misplaced, I also got a few areas nerimon believes I could work on for the next album, to make it even better. And because Alex is someone who I’ve met in real life, and someone whose opinion I value, I will take the majority of his advice to heart. Or at least consider it a bit more than I would consider some random, nameless commenter.

If you happen to get a nasty comment, or a bad review, or someone making fun of you in your comments section, try to consider the source before getting upset or even giving it a second thought. Anonymity brings out the worst in people, sometimes. Once you understand that this person didn’t spend more than five seconds considering you, or your project, you’ll be better able to not give them more than five seconds of your own time.

And when you do receive a positive comment or feedback from someone you trust, it’ll mean that much more.

{ 8 comments }

timezones & statelines

by Alan on May 27, 2010

It’s been so long since I’ve collaborated with someone in the same room that I think I’ve forgotten what it feels like.

I remember when I was in grade school, my friends Josh and Tyler would come over and we’d challenge each other to short story contests or just sit and come up with ideas for various stories.

In high school I had a band with my downstairs neighbor Darryl. We wrote and recorded 70 songs together. I taught him how to paint. I kicked his ass at Cool Boarders 2 on Playstation.

When I lived with my ex-girlfriend Kate we’d work on music together, her at the piano, me on guitar or at the computer.

But now all of my projects are with people I only know online. I’ve never met Hank in person. Or John. I’ve met Alex, but not Charlie, Todd or Johnny. And I’ve met Monica, but not Karen or Luke or Kristina or Christian.

One of my best friends has been feeling a little lonely lately. Working on her projects by herself every day. And I tell her she has me, but I know that’s just not the same.

Luke is looking for a new place to live after he’s done with his summer job in the mountains, and he asked me about the possibility of him living here in the house with Jenny and me. We certainly have enough room, and the rent is super cheap. I was excited at the idea of having someone to work with in the same room. But that’s a whole summer away, so who knows what will happen come fall.

Some times the internet can make the world feel so small and help me really connect with someone half a world away. Other times, I feel millions of miles away from the people I care about. No doubt my projects are better off because of the involvement of these people, but I know I’d be happier, in general, if I had people to work with who lived in the same zip code.

{ 10 comments }

what’s the frequency, kenneth?

by Alan on May 26, 2010

Today was mostly spent working on a new project. An online guitar tuner.

I don’t have relative/perfect pitch, so I can’t tune my guitar by ear, even if I can hear the correctly tuned tones. Every online tuner I’ve seen plays these tones for you to tune to.

So I decided to develop a visual tuner. One that works just like a hardware tuner, with a VU meter and everything:


When it’s launched, you’ll be able to just go to the website from any computer or mobile device, and the tuner will pick up and process your default audio device. There are no confusing audio routing or device setting options, etc.

My friend Sam wrote the Javascript coding, and I did all of the interface design.

Today I gave ten people the chance to beta test it. Kristina Horner was the first, and she absolutely loved it. The tuner also worked perfectly for seven other people. One person had trouble getting their browser to recognize the incoming audio signal. And one other person’s connection was too slow, which caused the browser to lose the incoming streaming audio and flicker the tuner image.

For our first round of testing, an 80% success rate isn’t too bad.

The beta team had some solid suggestions on features they’d like to see (as beta teams almost always do) so, after a few more days of testing and upgrading, I should be ready to launch the tuner for public use. (If you visit the URL now, the site is not live, it will simply forward you to one of the other sites I host.)

I don’t expect this project to bring in any serious income outside of AdSense and affiliate ads on the page around the tuner, but I’m excited for it nonetheless. The time spent developing this, and the money spent hosting it and its bandwidth will be paid back with its coolness factor. This tuner is something I will actually use, and something I’d guess others would find useful as well.

I’ll post about it again when the site goes live.

{ 4 comments }

repeat

by Alan on May 25, 2010

I get teased sometimes about how often I listen to my own music1.

But here’s the thing: You have some songs you like more than others, right? And the more you like a song, the more often you listen to it, right?

Well, if I’m going to bother writing and producing and releasing music, I’m going to make it my ideal version of what a good song or album should be.

So, using that logic, I should be listening to my music more often than not.

I see some musicians and authors talk about how they never reread their own novels nor casually listen to their own CDs, but why would you bother investing that much time and energy and love into a product that you yourself don’t enjoy spending time with?

Doesn’t make sense to me.

And if those critics and teasers create any content of their own, such as blog posts, videos, poems, whatever… I find it hard to believe they never go back themselves and watch or reread those works.

But maybe I’m wrong. Maybe I’m just an egotist.

1 I could easily rectify this situation by turning off last.fm and my skype mood messages linked to iTunes. But I find the conversations that occasionally arise from whatever song I’m listening to at the moment to be more interesting than the teasers are annoying. So the interesting conversations win, for now.

{ 12 comments }

press start

by Alan on May 24, 2010

On her birthday this year my friend Monica asked me to build her a website where she could upload whatever she made that day. That was my birthday present to her. She planned to upload one post every single day for a year…

Well, today is my 27th birthday and I’m stating publicly that I plan to write here in this blog/journal/diary at least once every day for the next year. I will fail. I can practically guarantee it. But you know what? That’s okay.

When you set these outrageous, unreachable goals, even if you fall totally short, you’ll still accomplish a hell of a lot more than you would if you never set any kind of goal in the first place.

The above is probably the most important thing I’ve learned over the last two years.

Most of the projects, big or small, that I’ve started over the last two years have fallen short. But you know what? With just the act of starting them and trying, I’ve made more music, artwork and participated in more collaborations that I’m proud of than ever before.

So cheers to another unreachable goal that will hopefully produce some good conversations, a place for some much needed venting, some education, and some fun… even if I fall drastically short of 365 posts by my 28th birthday.

{ 12 comments }


buy this album now:
CD | iTunes

My debut full-length album, Erase This, is being released today by DFTBA Records. The artist attribution is “Alan Lastufka & Luke Conard”, which sometimes confuses people, because they don’t hear me singing (though if you listen carefully, you can hear me playing the bass guitar on every track). Erase This is a wonderfully collaborative project which required the direct time and talent of fourteen different people; Luke and I were simply the ringleaders.

I wrote all of the lyrics and was the executive producer (read: I covered all costs) on the project. Luke Conard was the vocalist and handled most of the actual production right up to the end, when drummer Christian Caldeira stepped in to help. Jason Munday played guitars and wrote the music to four of the songs. Raven Zoe wrote the music to four songs as well, while Ted Hu played piano and composed the music for one song.

Then there were the additional vocalists, the saxophone player, the cover artist, the DVD authoring guy, etc etc. It took all of us working under my, and Luke’s, direction to bring this project to light. Erase This would not be what it is today without any one of us.

I starting writing the first song in August of 2009. I started with a rough idea of a couple stuck in a relationship out of habit, not desire, and decided to figure out the story backwards from there.

My debut EP, Taking Leave, was a very linear concept piece; there was a beginning, a middle and an end, with a story arc, told within the lyrics. Erase This is less linear, but also tells a story.

Before reading on, I encourage you to listen to the album first, all the way through, as it was meant to be played. The following discussions are only my interpretations of the songs. You are free to, and encouraged to, draw your own interpretations based on your own experiences. Good lyrics draw you in and flip switches in your mind. They’re specific enough to leave a mark, but general enough that they can be applied to your own past and present just as easily as mine. If after listening to the album you want another interpretation of the lyrics, then please, read on.

Making A Scene” is the blissful high point of our couple’s relationship. Dancing in empty parking lots, driving together with the radio loud, the destination unknown. Just being together is enough, and our male lead finally feels he’s living the dream, acting out his movie script ending. The sax solo was performed by Robert Kyle, the brother-in-law of the drummer in my first band from when I was fifteen years old.

Shortwave, Part 1” is the first hint of any dissatisfaction as the narrator (it’s not revealed whether it’s the male or female character) begs for the daily, repeated static to end, and for their partner to simply talk to them, to simply say ‘hello’. The radio DJ heard in excerpts here and in interludes throughout the album is Hollywood film star Kevin Pollak.

All I Am” flashes forward to after the relationship has clearly ended and our male lead sits alone, rereading letters from his ex-girlfriend. He’s not sure how all the fragmented pieces of memories should fit together, but he cherishes each and every piece. “All I Am” was the last song recorded for the album, and was inspired, lyrically, by Tori Amos’ “Tear In Your Hand”, which also tells a story of the aftermath of a break-up.

Mirror Song” continues “All I Am”’s scene as our male lead comes across a few photos of him and his ex together. He has forgotten how happy they once looked together, and begins to understand that maybe he never really heard her voice until now, after she was gone. “Mirror Song” was originally recorded by Tom Milsom and Kristina Horner for my debut EP. Kristina reprises her vocal role here.

Turn Signal” uses the metaphor of running away to illustrate our female lead’s desire to leave the relationship. Even if she just retreats in her mind, not the physical world, the result is the same. “Turn Signal” sets the stage for the leading single from the album, “Boxcar Blood”.

Boxcar Blood” tells the story of our young couple attempting to run away together. But our male lead can’t really commit to ‘the plan’ like his girlfriend can. In the music video for “Boxcar Blood”, our male lead can’t catch the train as it’s pulling away with his girlfriend on board. This displays another non-literal example of her leaving and the situation being out of his control.

Winter’s Song” was released as a digital single back in December of 2009, six months before Erase This was released. In “Winter’s Song”, our male lead attempts to express how he feels about his girlfriend through song, but she doesn’t hear him; she’s in her own world, singing her own ending.

Shortwave, Part 2” uses the metaphor again of singing to express feeling, only this time our female lead has finally found her ‘voice’. For the first time, what she wants to say and how she feels comes easy to her. She sings it out loud for everyone to hear. The vocal chorus at the end features Kristina Horner, Rebecca Brickley and Caitlin Rielly with Luke Conard and Christian Caldeira.

Forgiven” is an updated recording from my previous EP, performed by my new band. While the song isn’t directly a part of the storyline, I believe we all have times in our life when we need someone to understand, empathize, and tell us they’re there for us or forgive us for whatever mistakes we’ve made. Maybe our female lead wants to be forgiven for stringing her boyfriend along for so long. Maybe our male lead wants to find his place or calling, now that he’s lost without his partner. As stated earlier, ultimately, it’s up to you as the listener.

Erase This” was the first song written for the album, but ended up being the last track. In a desperate attempt at reminding the woman he still has feelings for that, at one time, she shared those feelings, our male lead sends fallen autumn leaves for her to burn in her back yard. The one smell she loves so much. The one smell that instantly reminds him of her. The one smell that brings many of us home.

Not included on the album, but important nonetheless is “Summer of ’09”, the digital single I released with ALL CAPS. “Summer of ’09” was originally written for Erase This, which some of you have figured out as its lyrics fit in perfectly with the storyline and overall theme of the album. But I didn’t think it brought anything new to the table and once the melody was written, I didn’t think it fit in with the rest of this batch of songs. So I cut it and gave it to Luke’s pop band, ALL CAPS, for their album Bmin/E.

So, there it is. “That’s all?” you say? Well, the “Complete” in this article’s title refers to the Idiot, not the Guide, so, no, this isn’t all of it, this is just to get you started. There is a lot for you to discover on your own through repeated listens to the album, if you care to (and I really hope you care to).

I am extremely proud of Erase This. I hope you find one, or many, songs here to connect with. One song to tell you you’re not alone in feeling however you feel. One song to smile with in some inside joke that I’ll never get, because now it’s between you, whatever switch I flipped in your mind, and the song. And maybe one song to just rock out to, even if you don’t analyze it within the context of the album as a whole.

If you’d like to share your review, or your own interpretations of these songs below, I’ll leave the comments section open, and will be here to discuss all of the above with you. If you don’t yet own Erase This, you can purchase a copy here: http://erasethis.com

{ 10 comments }

The Music “Business”

by Alan on April 23, 2010

About two or three times a day, DFTBA Records’ customer service email receives a message that goes something like “hey, I’m in an awesome band and your artists are awesome and I was wondering if you’d sign me? That’d be awesome, ’cause we’re awesome, and you’re awesome”. I used to click through the links and watch a video or listen to an mp3.

The videos always had less than 30 views. The mp3s were always terribly recorded, or were sixth-generation compressions and couldn’t be heard over all the noise artifacts.

Eventually I just stopped clicking on the links. DFTBA Records does not accept unsolicited demos. That means, unless we contact you and ask you to send us stuff, we won’t be listening to it.

This isn’t a clique thing, or a snobbery thing. It’s just the way Hank and I have to do business for the time being because it’s what makes sense financially and for our own sanity/time-management.

Lately, one of these bands that had been spamming me on Facebook and YouTube for weeks, decided to start spamming other artists on the label, asking them to put in a good word to me on their behalf. One of our newer artists, Mike Lombardo, received one of these emails, and actually took the time to write a thoughtful and intelligent response.

I am going to republish Mike’s response email below (with his permission). I hope the band in question takes Mike’s email to heart, and I post it here for others who are curious about some of the behind the scenes reasons why we won’t be listening to your unsolicited demo, or signing you.

Hi [band]-

Unfortunately I can’t recommend anyone to Alan, that’s a conflict of interest. If I did it for you, I’d have to do it for everyone that asked me, even if they sucked.

The other reason I also can’t recommend anyone to Alan is because DFTBA doesn’t operate that way.

If they want to work with an artist, they will approach the artist themselves. The artists signed to the label were approached by Alan or Hank, not the other way around. Inundating them with tweets and comments isn’t going to gain anyone’s attention favorably.

My sincere advice to you:

A recording deal (or a distribution deal, which is actually what DFTBA generally handles) will not magically give you more sales or success. Labels earn money by taking a percentage of an artist’s sales, so if you don’t have sales, they’re not going to want to work with you, because they won’t be able to make money.

The concept that most people think of when they hear ‘label’ is a magical trip to success. That’s kind of how it was back in Ray Charles’ time, when it DID mean free recording, they would write your songs, mix, produce, distribute them, give you radio airplay, and send you on tour. However the industry is changing a lot right now, and labels are trying to cut expenses anywhere they can. The bigger the label, the more true this is. Labels are looking for artists who already have a well developed sound, stage presence, fan base, marketable music, and game plan. They want you to show them that you can produce content on your own, book shows and perform for crowds on your own, manage your fans on your own. They want to see artists using twitter, youtube, and other tools available to them to maximize their reach on their own. This way, when a label puts $5,000 or $10,000 (or, on bigger labels, $100,000 or more) on the table to produce, promote, and distribute your record, they know that you already have people lined up to buy it. Do the math – if a label spends ten grand on you, how many copies to they need to sell just to get back to zero? On top of that, it needs to be profitable.

I have friends who rushed into record deals, without being prepared, the record doesn’t sell, and then the band has to break up and go get real jobs, but now they actually OWE the label thousands of dollars. Not a good situation.

My advice? Give out free demos, mp3′s, use reverbnation and bandcamp to build a mailing list, find bigger local bands with draw and try to open for them. Build your fan base. ENGAGE your fans, treat them like people. Once you build momentum on your own, you will see lots of doors start to open for you. This will take YEARS, so don’t get discouraged. If you really are passionate and you put in the TIME to practice, write, and improve, you will eventually see things start to tilt in your direction.

Good luck!

Mike

If you have any questions about DFTBA Records, or the independent music business in general, please leave them in the comments and I will address them in a future vlog on YouTube.

Thanks for being awesome, guys!

{ 7 comments }

Kevin Pollak on Erase This

by Alan on April 4, 2010

Kevin PollakOne of the themes of my upcoming album with Luke Conard, Erase This, is communication. This is personified by the constant references to radios within the album’s lyrics. To take this one step farther, I thought it would be fun to include a radio DJ in between a handful of songs on the album. The DJ would introduce the upcoming song and fill in the gaps of the storyline a little as the songs progress.

But I needed a voice for this radio DJ. And I wanted it to be recognizable, but I didn’t want it to be a YouTuber.

So, I sent an email to Hollywood film star Kevin Pollak‘s people and pitched the idea.

I told them Kevin would be playing the voice of a late-night rock station DJ named “Killswitch Kevin”. They took the idea to him, and he agreed. I just received his recordings a few hours ago.

Kevin has been in some huge films, including co-starring with Kevin Spacey in The Usual Suspects, he starred in Casino, That Thing You Do, A Few Good Men, She’s All That and the TV show Entourage (just to name a few). I grew up watching his movies, and now he’s the radio DJ on my debut full-length album.

I’m pretty excited.

Erase This will be out in the second half of May as a Deluxe Edition CD and DVD 2-disc set. I’ll post more details here when I have them for you.

{ 7 comments }

Twenty-Seven

by Alan on February 5, 2010

When I was fifteen, I was convinced I was going to be a rock star. I had just got my first electric guitar and learned how to play Deep Purple’s “Smoke on the Water”. Those five chords were all I needed to conquer the world. I was obsessed with making my mark before I turned twenty-seven, afterall, that’s the age that all the great rock stars died at – Kurt Cobain, Jimi Hendrix, Janis Joplin, Jim Morrison, Robert Johnson… all died at twenty-seven.

This May I will be turning twenty-seven.

The years following my fifteen-year-old-rock-star-fantasy were tough years for me. Family stuff, girlfriend stuff, anxiety stuff. I wasn’t where I wanted to be, and let everyone know it through my angst-ridden poetry and music. But about two years ago, things started turning around. I got a book deal and was published. I was hired by Lisa Nova and left my full-time job to work at home. I started a record label which has been wildly successful and inspirational to so many. Like dominos, one life-long goal after another became reality, in just the past twenty-four months.

I’m not okay with dying at twenty-seven any more. Screw being a rock star!

I love where my life is right now, and even though aspects of it could always be better, I’m happier now at this moment than I can ever remember being. On formspring people routinely ask me about ambition and drive and creativity. And while it may seem that some people get everything they want over night, that’s never the case. It always starts with a tiny dream, back when you’re fifteen, or eighteen, or whenever. And it isn’t easy making it through the hard years, the tough weeks, the shitty days. But on the other side of it all, those days and weeks and years make you who you are, and give you the strength and experience to accomplish what you want.

Set a goal right now. Set it so high you don’t believe you’ll ever really hit it. Set it so high that even if you fall miserably short, you’ll still be above where you are right now. Then start living it. Even if that means singing songs to an audience of one: yourself. Even if that means writing daily blog posts that get zero comments. Even if that means talking to a hundred girls that don’t like you, so you can find that one who does.

Without even bothering to start, you can’t ever hope to cross the finish line.

{ 2 comments }

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