I really dislike “random” as a genre. Of anything. Over the last decade, random has somehow become its own art form. And it depresses me.
Stringing together unrelated phrases and words is not art, it’s how a two year old learns to speak.
Yet without fail, these viral videos and songs and images that don’t say anything about anything get propped up with comments like “OMG, that was so random, I don’t know why but I love it”.
If you want to impress me, tie your “randomness” into your content with some context. Create a running joke, be unexpected, use your humor to challenge me. But if what you’re creating isn’t Greatest Hits material, and you know that even before it’s released, start over.
Love, your neighborhood curmudgeon,