Over the last few days I’ve been working on a music video for “The Wind” from Reflexion with director Nicholas Jenkins and actress Meghan Toenyes.
This is part of my mission to create a music video for every track on Reflexion.
Nicholas and I discussed a few different story ideas for the video, but landed on a visualization of Meghan retreating inside her own head, with the song lyrics written all over her while memories are projected on her.
Visually, I think the idea was pulled off almost perfectly. I couldn’t be happier with how this collaboration turned out.
Hank and I started DFTBA in my bedroom in November 2008. We both made music, as did many of our YouTube friends, and we saw the need for a record label that catered to these online musicians.
The idea was simple enough: manufacture CDs for people like Dave Days and bands like Driftless Pony Club, get them into the iTunes store, and pay them a fair royalty on those sales. DFTBA Records was attractive to YouTube musicians not only because many of them were our friends and trusted the brand we were building, but also because we were able to offer our artists better deals, more promotion, and bigger royalty shares than they could get from other places.
Why could DFTBA Records do what its competitors could not? Because we started small. Let’s be honest, there’s not a lot of overhead when you’re running a business out of your bedroom.