I just started a project to finally organize, condense, and archive 15 years of my digital life all on to one 8TB drive.
This represents tens of thousands of files and projects and photos to go through and tag properly. It’s something I’ve been meaning to do forever and I finally have the time and the desire at the same time, so, let’s go!
Hank and I started DFTBA in my bedroom in November 2008. We both made music, as did many of our YouTube friends, and we saw the need for a record label that catered to these online musicians.
The idea was simple enough: manufacture CDs for people like Dave Days and bands like Driftless Pony Club, get them into the iTunes store, and pay them a fair royalty on those sales. DFTBA Records was attractive to YouTube musicians not only because many of them were our friends and trusted the brand we were building, but also because we were able to offer our artists better deals, more promotion, and bigger royalty shares than they could get from other places.
Why could DFTBA Records do what its competitors could not? Because we started small. Let’s be honest, there’s not a lot of overhead when you’re running a business out of your bedroom.